The phrase signifies a search for rental properties offered directly by individual landlords, located within a convenient proximity to the searcher. This contrasts with rentals managed by professional property management companies or large corporate entities. For example, an individual seeking accommodation might enter this phrase into a search engine to find apartments or houses advertised directly by their owners in their local area.
The importance of this type of search lies in the potential for more personalized interactions and flexible lease terms. Renting directly from a private owner can, in some instances, lead to more negotiable rental rates or a greater willingness to accommodate specific tenant needs. Historically, this was the primary method for finding rental housing, predating the widespread adoption of property management firms and online listing platforms.